Apalis T30 SATA speed

Yes, you seem to be 10-20% below what should be possible. Here is what I am getting on Ixora:

root@apalis-t30:~# hdparm -t /dev/sda

/dev/sda:
 Timing buffered disk reads: 198 MB in  3.02 seconds =  65.55 MB/sec

That with a Kingston mSATA drive:

root@apalis-t30:~# hdparm -I /dev/sda | head

/dev/sda:

ATA device, with non-removable media
        Model Number:       KINGSTON SMS200S330G                    
        Serial Number:      50026B724A0B583F    
        Firmware Revision:  541ABBF0
        Transport:          Serial, ATA8-AST, SATA 1.0a, SATA II Extensions, SATA Rev 2.5, SATA Rev 2.6, SATA Rev 3.0
Standards:
        Used: unknown (minor revision code 0x0110) 

Please note that the T30 will never be able to achieve the same data rates as a modern PC. That said the TK1 has a much more tuned SATA implementation achieving in excess of 130 MB/sec.